In Marketing, we are all about Metrics. We love analysing things, identifying patterns, interpreting data....and if there is one tool that can help us do that, it certainly is Google Analytics. In today's short "How to Tuesdays" graphic we take a look at how and why Google Analytics is such a useful tool for us in international education (and not just).

The data presented in each report, which is customisable depending on what our requirements are, gives a very deep insight into trends pertaining to user behaviour on our website, which pages users spend more time on, which pages they bounce off from, where our users come from, which browsing language they use, whether they access the website from their computer or phone etc. 

Such info, as you can see, gives us very important insights that can determine the way we market our businesses. Do you use Google Analytics? Drop us a line here to let us know :)

The "How to Tuesdays" column is brought to us thanks to a collaboration between Schools & Agents and our sister company BaiLogik.